Zeiss Drops the V3, a Six-Model Hunting Scope Line Starting at $299
Zeiss launched the V3 riflescope line at an Oklahoma media event, offering six models from 2.5-8x35 to 6-18x50 with pricing from $299.99 to $949.99.
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Michael
Michael is the editor and lead writer at Guns & Gear HQ, covering the firearms industry: federal and state legislation, court rulings, ATF regulatory action, manufacturer M&A, earnings, and new product launches. He writes for an audience of enthusiasts, industry professionals, and gun owners who care about accurate, fact-based reporting on the Second Amendment beat. Tip line: gear@gunsgearhq.com.
Apex Ammunition Expands Stratified Line With Dove Loads in Lead and Steel
Apex Ammunition introduced Dove Stratified loads in 12- and 20-gauge, in lead and steel options, ahead of the September dove opener.
Third Circuit Strikes Down New Jersey AR-15 and Magazine Bans in 10-5 Ruling
The en banc Third Circuit voted 10-5 to strike down New Jersey's assault weapons and magazine bans, the first federal appeals court to do so.
Leupold Launches LCO Pro F2 Carbine Red Dot Sight
Leupold has added the LCO Pro F2 to its carbine optic line, a rugged 1x red dot with a selectable multi-reticle system, 30,000-hour runtime, and a $899.99 MSRP.
Safariland and Haley Strategic Launch the BASELINE Belt, Starting at $155
Safariland and Travis Haley's BASELINE belt line drops Velcro in favor of an Overlock Tab Closure System, with slick and MOLLE models from $155 to $170.
House Passes HR 1181, 221-201, to Block Credit Card Gun Registries
The House passed Rep. Riley Moore's Protecting Privacy in Purchases Act 221–201, banning firearms-specific merchant category codes. It heads to the Senate.
Meridian Defense Ships the Trench-103, a Hand-Finished AK-103 at $2,249
Meridian Defense Corp's Trench-103 brings a hand-applied Cerakote battlefield finish to an AK-103 platform in 7.62x39mm, limited to $2,249.
Radian Weapons Delivers Model 1 Hardware to Kids S.A.F.E. Youth Training Foundation
Radian Weapons donated a 10.5-inch Model 1 pistol and a 14.5-inch Model 1 rifle to Oregon's Kids S.A.F.E. Foundation for use in its youth firearm safety training programs.
Alternative Ballistics Sets July 17 Retail Launch for Its Pistol Less-Lethal System
Alternative Ballistics Corporation will begin selling The Home Defense, a muzzle device that converts live pistol fire to a less-lethal impact round, at a Las Vegas retailer starting July 17.
Springfield Armory Trims the Echelon Platform to $599 With the New Alpha 4.0C
Springfield Armory's Echelon Alpha 4.0C brings the full Central Operating Group chassis to dealers at $599, with factory optics mounting and modular grip options intact.
Shell Shock Technologies Clears Testing for Its .50 BMG NAS3 Case
Shell Shock Technologies completes live-fire validation of its .50 BMG NAS3 case, confirming a 40% weight savings over brass and 3,111 fps in testing. Sales open August 2026.
PHLster Launches the Enigma Micro, a Beltless Carry System for Pocket Pistols
PHLster's new $150 Enigma Micro extends beltless carry to micro-compact pistols, with fitments for the Bodyguard 2.0, Glock 42, and Ruger LCP family.